The Laurel of Asheville features The Littlest Golfer
Looking Good on the Course
at a Young Age
Then there's a story about the official title sponsor of the
Eliada Homes Charity Classic, an event that's raised more than
$50,000 to support youth programs. For the past two years, this
special competition has been supported by The Littlest Golfer,
Inc. under the direction of Kris Wilson, an avid golfer and father
of two youngsters with another on the way...
By Chuck Werle,
The Laurel Columnist
"Swing of Things"
For more golf fashions for your littlest golfer, be sure to
browse our spring/summer collection at TheLittlestGolfer.com.
Golf Magazine's Style Editor Features
The Littlest Golfer
Course of Style: Ahhhh,
that's so cute ... Baby style from the Littlest Golfer
and Clima Cool socks by TaylorMade-adidas
In fact, this may be just about the cutest thing in the world
— children dressed to play golf, like the little boy wearing
a Hogan hat, knickers, and knee socks, or the little girl in
her golf polo dress holding a teeny-weeny wedge that looks giant
in her hands. The clothes come from the Littlest Golfer Inc.,
a new company founded on the idea of bringing high-performance
clothing to even the smallest children — ages three months (!)
to 12 years....
For more golf fashions for your littlest golfer, be sure to
browse our spring/summer collection at TheLittlestGolfer.com.
Asheville's Citizen Times Features The Littlest
Golfer
Local firm sells gear
for youngster on the links Business: The Littlest Golfer, golf-themed
clothing, gear and toys for babies and children up to age 12.
By ANNE
FITTEN GLENN
SEPTEMBER 20, 2009 12:15 AM
Who: Kris and Keri Wilson, founders and
co-owners.
Headquarters: Asheville.
Offerings: Resort-quality clothing for infants and children.
Prices: Items range from $15 for a hat to
$100 for the Littlest Golfer Diaper Bag, which is manufactured
in Boone. The most popular items so far are First Knickers
in sizes from 0-3 months ($37) and golf shirts ($35).
Inspiration: “It occurred to me that no one
was making kid logos for golf clothes so kids could look like
Tiger Woods or Vijay Singh — so they could dress up like their
heroes,” Kris Wilson said. After searching for golf-themed
gear for their own kids (ages 12 and 2, with another on the
way), the Wilsons designed cartoon logos of brother and sister
turtles called Putter and Sandy that now adorn their golf-themed
clothing. “There really wasn't anything out there for infants
that was fun and about golf,” Keri Wilson said.
Higher calling: “I believe golf can introduce
children to life's most important lessons, such as sportsmanship,
perseverance and confidence,” Kris Wilson said.
Business tip for tough economy: “Although
we started in complete economic uncertainty, we feel that the
depth of our product line and exceptional quality will keep
us growing at a steady rate. We've structured the company in
a way that allows for very little overhead,” Kris Wilson said.
While the clothing line is sold at several retail outlets around
the country, most sales are through the company's Web site.
The Wilsons have tried to find manufacturers in the U.S., and
a number of items — including knickers, socks and the diaper
bag — are made here, but much of the line is manufactured overseas.
All design, marketing, embroidery and distribution is based
in Asheville and Weaverville.
Local partner: “We are happy to see a local,
family-based company producing elegant, high-quality garments,”
said Rosiland Whiteley, owner of Heaven Rains Maternity and
Children's Store. “The Littlest Golfer products appeal to dads
and grandpas — there's very little children's apparel that
speaks to the male population.”
Where to buy: In Asheville, you can purchase
the company's clothing at Heaven Rains at the Grove Arcade.
The Grove Park Inn's golf shop will carry the line starting
next spring. The Wilsons are focusing on introducing their
clothing line to resorts, boutiques and department stores.
Online at www.thelittlestgolfer. com.
Up next: The Wilsons have written a series
of children's books based on their turtle characters. The first
is “ABCs of Golf,” which is now being illustrated. They've
also designed a kids golf club that will be for sale before
the holidays.
Doing good: For the past two years, The Littlest
Golfer has sponsored the Eliada Homes Charity Golf Classic
and a golf tournament for Next Step Recovery, a transitional
living facility in Montford. The company will sponsor a young
golfer in the Kids Fore Kids tournament this month in Florida,
which benefits the Arnold Palmer Hospital for Children.
For more golf fashions for your littlest golfer, be sure to
browse our spring/summer collection at TheLittlestGolfer.com.
The Littlest Golfer Children’s Golf Wear
Featured on
My Wee View
May 11, 2009
Asheville, NC—The Littlest Golfer has been selected as a featured
company on My
Wee View, a
website that reviews family-friendly products.
This online reviewer had nearly 7,000 unique visitors in April and
has featured specialty retailers and celebrity baby outfitters such
as Rockin’ Baby Slings, See Kai Run and Babykakesink.
Lynette of My Wee View had this to say about our products:
“Even if your child has never swung a club before, she will look
and feel great in the adorable clothes from the Littlest Golfer.”
In May, My Wee View will feature a review of our infant and children’s
golf polo dress, “The Sandy”.
Our baby pique knit dress has all the quality details of an adult
polo, including a collared neck and button placket, with a kicky
box-pleat skirt and our signature embroidered tour logo. With sizes
from 6 months up to children’s 12, this little dress will fit even
the littlest of golfers!
Be sure to visit My
Wee View for
great product reviews and a chance to win our Head-to-Toe giveaway.
We’ll send one lucky winner everything they need to outfit their
son or daughter for a round of play: our tour polo shirt, knickers,
a Hogan hat and our signature argyle socks.
For more golf fashions for your littlest golfer, be sure to browse
our spring/summer collection at TheLittlestGolfer.com.
